Saturday 5 April 2014

2014 Yamaha R15 gets four new colours

Yamaha India has launched a total of four new colours and graphics for its R15 version 2.0 motorcycle. The new offerings have been made with a view to boost sales of the premium 150cc bike and to create more excitement among prospective customers. The four new colours are Raring Red, Invincible Black, Racing Blue and Grid Gold. The Raring Red and Invincible Black models are priced at Rs 110,003 and the Racing Blue and Grid Gold versions are a tad more expensive at Rs 112,924. All the above prices are ex-showroom, Delhi. 

The company hopes that with the introduction of these new colours the R15 can bring in more customers between the age group of 18-24 years. The change has only been made on the outside and the mechanicals remain the same with the engine being a liquid cooled, 4-stroke, 4-valve, SOHC unit displacing 149.8cc and generating max power of 17PS at 8500rpm and top torque of 15Nm kicking in at 7500rpm.

At the launch, Roy Kurian, VP – Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd, said, “It has been our hallmark to innovate and introduce products that have a strong connect with our customer base. The ‘R15’ has been a significant milestone in that sense in the company’s history and the torchbearer to introduce and promote racing culture in India. The racing DNA, sporty look and superior technology have been synonymous with the R15 which was graded up to R15 Ver 2.0 in 2011. A lot of thought and hard-work had gone into the conceptualization of the R15 and it has been a huge success for the company. As we launch the R15 Ver 2.0 in 4 new avatars, we are again very confident that this new introduction will help to keep the customer excitement intact in our flagship motorcycle.”

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